The medical & healthcare supply store industry stands before a change that will define itself more clearly in the following years. The question remaining unanswered is how this change will develop. Increasing requirements of the healthcare system, growing complexity of care and care supply, as well as an increase of economic pressure majorly challenges medical & healthcare supply stores every day.
To gain a sound impression of the current market situation, tecfor care Ltd initiated and conducted the “Zukunftsbarometer Sanitätshaus 2026” (Future indicator medical & healthcare supply stores 2026). The goal of the data collection is to map out the status quo of the industry, and to illustrate how medical & healthcare supply stores perceive current developments, which trends they notice and where they see the biggest opportunities and challenges of the upcoming years. The “Zukunftsbarometer” thus not only delivers indicative numbers, but also an extensive atmospheric picture of the industry.
For the survey, medical & healthcare supply stores all across Germany were interviewed. They gave assessments of the current economic situation as well as the future development of the industry. The results were analysed and now published by tecfor care.
The „Zukunftsbarometer Sanitätshaus 2026“ paints the image of a changing industry: On the one hand, there are proven care supply structures. One the other hand, the expectation emerges that economic and structural pressure will noticeably increase in the following years. Many medical & healthcare supply stores expect that they will need to prepare for changes.
At the same time, the industry looks ahead with prevailing optimism. The majority of the interviewees views the upcoming years not so much as a phase of prevailing crises, but as a time for transformation, with new requirements but also new opportunities for the medical & healthcare supply industry.
Click here for the “Zukunftsbarometer Sanitätshaus 2026”
